THE STORY BEHIND JASERIE

Jasper & Valerie

The story behind Jaserie’s brand and products is inspired by Jasper’s, the founder of Jaserie, love and empathy for his significant other, Valerie.

Valerie is a go-getter entrepreneur who is always on the move. As her business grew, her stress elevated which caused her to sleep less. The constant strain on her sleep cycle eventually led her to experience incessant insomnia. Valerie experienced stiff neck, pain in her shoulders and persistent headache. The lack of quality sleep led Valerie to be irritable and unproductive.

Jasper & Valerie

Jasper decided to take on a mission to help his loved one sleep better. He discovered that ‘Regular Pillows’ are not properly supporting both the necks and shoulder – the main culprit of interrupted sleep.

As he gathered more information and delved deeper into his research, he eventually crafted the ideal design of Jaserie Deep Sleep Pillow and Jaserie Bamboo Deep Sleep Blanket.

The name Jaserie is the union of both Jasper’s and Valerie’s name – Jas + erie – a testament to their love for one another, and the passion in helping those who need the perfect sleep.

Our Vision

To create better sleeping lifestyle for the many people.

Our Mission

To create the perfect sleeping experience for everyone through our products and empower them to live to their fullest potential.

Our Journey

Year 2018

Jasper started as a Japanese-style Chiropractor

Year 2018

Jan 2019

Valerie’s Sleeping Problem

Jasper wanting to do something for his loved one, Jasper decided to embark on a new mission.

 
Jan 2019

Feb 2019

PROBLEM FOUND!

He discovered that “regular pillows” are the main culprit! They do not properly support the necks and shoulders, often leading to interrupted sleep.

Feb 2019

Mid 2019

Jaserie Pillow was born!

The first prototype design was done after countless trials and errors.

Jaserie Sketch

Mid 2019

September 2019

Jaserie Pillow was Officially Launched!

Jaserie Pillow was Official Launch

September 2019

Starting of Jaserie

IT ALL STARTED FROM THE LIVING ROOM

Every order was personally and carefully packed by our founder, Jasper.

Jaserie Starts in Living Room

Starting of Jaserie

Start of 2020

WE EXPANDED TO THE CAR PORCH

We had an overwhelming number of orders to fulfill (all thanks to everyone’s support), so we got some help from our friends.

Jaserie Friend Help Us

Start of 2020

Start of 2020

WE NEEDED EVERY PERSON ON DECK, INCLUDING THE FOUNDER HIMSELF, TO HELP WITH THE HUGE NUMBER OF ORDERS.

still too many orders

Start of 2020

Mid of 2020

New Warehouse for Storage

We relocated all our stocks to a new warehouse to provide better service for our customers.

Mid of 2020

End of 2020

New Packaging Design

Our Brand New Packaging for Jaserie Deep Sleep Pillow!

End of 2020

End of 2020

WE STARTED SHIPPING TO SINGAPORE.

Start Shipping to Singapore

End of 2020

Mid of 2021

New Pink Color Jaserie Deep Sleep Pillow

Mid of 2021

September 2021

Winner of TOP EXCELLENCE BRAND

This was a huge honour for us – Jaserie, to be recognised of our achievements and potential to reach higher milestones. The best 2nd Anniversary gift for Jaserie!

September 2021

October 2021

New Product Launch – Jaserie Bamboo Deep Sleep Blanket!

Super Early Bird Sales - Jaserie Bamboo Deep Sleep Blanket

October 2021