THE STORY BEHIND JASERIE
The story behind Jaserie’s brand and products is inspired by Jasper’s, the founder of Jaserie, love and empathy for his significant other, Valerie.
Valerie is a go-getter entrepreneur who is always on the move. As her business grew, her stress elevated which caused her to sleep less. The constant strain on her sleep cycle eventually led her to experience incessant insomnia. Valerie experienced stiff neck, pain in her shoulders and persistent headache. The lack of quality sleep led Valerie to be irritable and unproductive.
Jasper decided to take on a mission to help his loved one sleep better. He discovered that ‘Regular Pillows’ are not properly supporting both the necks and shoulder – the main culprit of interrupted sleep.
As he gathered more information and delved deeper into his research, he eventually crafted the ideal design of Jaserie Deep Sleep Pillow and Jaserie Bamboo Deep Sleep Blanket.
The name Jaserie is the union of both Jasper’s and Valerie’s name – Jas + erie – a testament to their love for one another, and the passion in helping those who need the perfect sleep.
Our Vision
To create better sleeping lifestyle for the many people.
Our Mission
To create the perfect sleeping experience for everyone through our products and empower them to live to their fullest potential.
Our Journey
Year 2018
Jasper started as a Japanese-style Chiropractor
Mid 2019
Jaserie Pillow was born!
The first prototype design was done after countless trials and errors.
September 2019
Jaserie Pillow was Officially Launched!
Starting of Jaserie
IT ALL STARTED FROM THE LIVING ROOM
Every order was personally and carefully packed by our founder, Jasper.
Start of 2020
WE EXPANDED TO THE CAR PORCH
We had an overwhelming number of orders to fulfill (all thanks to everyone’s support), so we got some help from our friends.
Start of 2020
WE NEEDED EVERY PERSON ON DECK, INCLUDING THE FOUNDER HIMSELF, TO HELP WITH THE HUGE NUMBER OF ORDERS.
End of 2020
New Packaging Design
Our Brand New Packaging for Jaserie Deep Sleep Pillow!
End of 2020
WE STARTED SHIPPING TO SINGAPORE.
Mid of 2021
New Pink Color Jaserie Deep Sleep Pillow
September 2021
Winner of TOP EXCELLENCE BRAND
This was a huge honour for us – Jaserie, to be recognised of our achievements and potential to reach higher milestones. The best 2nd Anniversary gift for Jaserie!
October 2021
New Product Launch – Jaserie Bamboo Deep Sleep Blanket!
